With Dawn Fitch, founder and creator - POOKA became a lifelong pursuit when she became mysteriously ill. After numerous visits to doctors and specialists and no sound diagnosis she began to explore alternative therapies and it was here her interest in aromatherapy and its healing and relaxing attributes was born.
She began reading the ingredients of EVERYTHING and became painfully aware of just how much of what we consume is saturated with unhealthy, unnatural ingredients. In an effort to combat illness and stress and the realisation that so much of what goes into the body is not good for you, she changed her entire health regime.
Combining her love for aromatherapy and the need to take better care of herself inside and out she began creating her own bath and body products. Just for fun, she took a few of her hand made products to sell at a local festival and sold out! The response was tremendous. That's when the realisation hit that she had an incredible business idea and Pooka was born!
She knew she couldn't achieve her Pooka dream alone so she enlisted the help of those closest and dearest to her. Together she and her girlfriends formed Pooka Pure and Simple and today the 4 Pookalitas manage every aspect of Pooka from sales and marketing to finance.
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